Rahasia Dalam Memikat Pembaca

Rahasia Dalam Memikat Pembaca Cerita Motivasi dan Inspirasi Nomor 1

Ada pepatah kuno yang mengatakan “Kita lebih mudah menangkap lalat dengan madu daripada dengan cuka”. Pepatah ini memang benar adanya. Ini pun berlaku pada manusia. Jika kita menaruh simpati terhadap orang-orang, maka akan lebih mudah mereka menaruh kepercayaan pada kita bahwa pemikiran-pemikiran kita selaras dengan mereka. Inilah yang dimaksud dengan madu. Seperti yang telah saya uraikan pada bab sebelumnya bahwa jika pemikiran kita tidak selaras dengan pemikiran orang lain atau orang banyak pada umumnya, hendaknya kita membuat persamaan pemikiran dengan mereka sebelum kita memasukkan ide-ide kita yang baru. Kebanyakan kita mulai dengan pemikiran-pemikiran kita sendiri dan tidak memperhatikan keinginan-keinginan yang dimiliki oleh orang lain. Kita cenderung tidak berusaha mencari suatu titik persamaan. Ingatlah, tidak ada seorang pun di dunia ini yang suka dikritik. Maka, mengkritiklah dengan elegant.

Ada lagi pepatah yang mengatakan “Manusia itu sangat egois, yang diperhatikan adalah dirinya sendiri”. Dan pepatah ini memang benar adanya. Jika kita memulai menulis suatu hal yang langsung mengarah kepada kepentingan dan pribadi para pembaca, maka kita tidak akan mengalami kegagalan. Buku-buku yang berhasil adalah buku-buku yang sangat memperhatikan kepentingan para pembacanya. Banyak contohnya, mulai dari buku “how to”, pengembangan
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Posted by rhadika, Wednesday, February 4, 2015 2:58 AM | 0 comments |

Creative Destruction

Creative Destruction Cerita Motivasi dan Inspirasi Nomor 1

William R. Patterson, penulis bestseller berjudul The Baron Son, mengatakan, “Knowledge opens the door to many opportunities – pengetahuan membuka pintu ke berbagai kesempatan.” Saya jadi bertanya-tanya, adakah penanda utama abad ini yang perlu kita ketahui agar kita bisa menghadapinya dengan sebaik-baiknya?

Memikirkan hal ini saya ingat buku suntingan Rowan Gibson. Judulnya Rethinking The Future. Buku itu terbit setahun sebelum tutup abad yang lalu, jadi sudah berumur satu dasawarsa, tetapi banyak hal yang masih amat relevan.

Dalam buku itu disajikan beberapa tema yang amat inspiratif bagi kita sebagai individu, maupun sebagai representasi dari suatu lembaga, entah bisnis, kemasyarakatan, maupun pemerintahan. Di situ ada tokoh seperti Charles Handy dan Stephen Covey yang memikirkan kembali mengenai prinsip-prinsip dasar kita. Ada pula Michael Porter, CK Prahalad, Gary Hamel yang memikirkan ulang mengenai kompetisi. Ada Michael Hammer, Eli Goldblatt dan Peter Senge yang memikirkan kembali mengenai kemampuan kontrol kita di tengah kompleksitas. Ada mahaguru kepemimpinan Warren Bennis dan John Kotter yang berpikir ulang mengenai kepemimpinan. Selanjutnya ada Al Ries, Jack Trout, dan Philip Kotler yang memikirkan ulang mengenai pasar. Dan tak ketinggalan pentolan futurolog John Naisbitt, Lester Thurow, serta Kevin Kelly yang bicara mengenai tren dunia modern.

Para pemikir terkenal
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Posted by rhadika, Sunday, January 18, 2015 3:08 AM | 0 comments |

Wiro Sableng #96 : Utusan Dari Akhirat

Wiro Sableng #96 : Utusan Dari Akhirat Cerita Motivasi dan Inspirasi Nomor 1WIRO SABLENG

Pendekar Kapak Maut Naga Geni 212

Karya: Bastian Tito

Episode : TUA GILA DARI ANDALAS

SATU

Hujan lebat mendera kawasan Teluk Penanjung, Pangandaran. Angin dari laut bertiup kencang laksana hendak membongkar gugusan bukit-bukit karang. Awan hitam yang terus menggantung di udara membuat suasana menjadi gelap seperti .
"Dari arah timur teluk, di antara deru hujan dan hembusan angin kencang serta gelegar ombak terdengar derap kaki kuda yang sesekali dihantui oleh suara ringkikan keras. Tak selang berapa lama, dalam cuaca yang sangat buruk itu di kejauhan tampak seekor kuda betina hitam berlari seperti gila, melompat kesetanan dan meringkik tiada henti. Penunggangnya seorang pemuda bertubuh kokoh mencekal tali kekang erat-erat, berusaha mengendalikan binatang itu.
"Walet hitam!" si pemuda berseru menyebut nama kuda tunggangannya. "Apa yang terjadi denganmu! Tahan larimu! Kau hendak membunuhku?!" Dengan tangan kirinya pemuda ini berusaha mengelus leher tunggangannya agar binatang itu menjadi jinak. Namun hal itu tak bisa dilakukan karena kalau dia hanya memegang tali kekang kuda dengan satu tangan, tubuhnya pasti akan terlempar jatuh.

"Kuda gila!" Akhirnya keluar suara
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Posted by rhadika, Tuesday, January 13, 2015 4:43 AM | 0 comments |

Diamond Scams

By: D.Rhadika

When it comes to diamonds, there are numerous scams to avoid. Most scams are
minor, but there are some major ones that come up from time to time concerning the buying and selling of diamonds. Scams occur simply because most people who buy diamonds – for whatever reasons – don’t know that much about diamonds. Therefore, they are easily fooled.

A common scam that most jewelry stores participate in is the Carat Total Weight scam. The tag on the piece of jewelry, usually a ring, only states the total carat weight of all diamonds in the piece, instead of listing the total weights separately for each diamond. This leads consumers to believe that the main diamond in the piece is actually bigger than it is. Ask what the total carat weight of the center stone is. Also beware of fractions. Jewelry stores are allowed to round off diamond
weights. This means that if the jeweler tells you that it is a ¾ carat diamond, it is
probably between ½ and ¾ carat – but closer to ¾.

Jewelry stores often run ‘fluorescence’ scams to varying degrees. Referring to a
diamond as a blue-white diamond is such a scam. A blue-white diamond sounds very unique and special, but in fact, this type of diamond is of lesser quality – even though the jeweler will try to make you think you are getting something special. Jewelry stores also like to show their diamonds in bright lights. Lights make diamonds shine. Ask to see the diamond in a different, darker type of lighting as well.

Some truly unscrupulous jewelers target those who want appraisals on diamonds
that were given to them as gifts or that were purchased elsewhere. They will try to tell you that the diamond is worthless, or worth less than it actually is worth – and offer to take it off your hands or trade it for a much better diamond, along with the cash to make up the difference. This is called low balling. Get a second, third, and even a forth opinion before taking any action.

Another common dirty trick is to switch the diamond you have chosen and paid for with one of lesser quality and value when you leave it to be set in a piece of jewelry, or leave a diamond ring to be sized. The only way to avoid this is to do business with one trustworthy jeweler. Avoid jewelers that you have not done business with in the past.

There are many more scams that jewelry stores commonly pull on unsuspecting
consumers. Just use your best judgment, and purchase your diamonds with the
utmost care and consideration.

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Posted by rhadika, Monday, November 17, 2008 4:40 PM | 1 comments |

Diamond Grading Reports

By: D.Rhadika

You’ve been told that having a certificate or a diamond grading report is important, and as a responsible consumer, you get one – unfortunately, you probably won’t understand a word of what is on that diamond grading report, unless you are a jeweler.

On the color grading scale, D, E, and F mean that the diamond has no color. G, H,
and I means that it has very little color. J, K, and L means that the diamond has a slight yellow color. P, Q, R, S, T, U, V, W, and X means that the diamond is a darker shade of yellow. Z means that the diamond has a fancy color – other than white or yellow. On the color grading scale, D is the most valuable, and X is the least valuable – however diamonds that get a Z rating are the rarest and most expensive diamonds in the world.

There are many aspects to a grading report. Figuring it all out can be very confusing. You should talk to a jeweler you trust, and have them explain everything on the diamond grading report to you.

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Posted by rhadika, 4:39 PM | 0 comments |

Diamond Certificates

By: D.Rhadika

A diamond certificate is also known as a Diamond Grading Report. This report comes from the Gemological Institute of America (GIA), and you should require this report when you are purchasing a diamond.

With a diamond certificate, you can verify the color, cut, carat, weight, and clarity of the diamond. You don’t have to worry about a diamond dealer telling you anything less than the truth, because the certificate comes from the GIA – not the dealer. You may be required to pay for the certificate, but the cost is usually low, and in many cases, it will help you negotiate a better price on the diamond – or keep you from purchasing a lower quality diamond altogether.

If you buy a high quality diamond, and then later decide to sell the diamond, you will
need to have the certificate, or you will have a hard time selling it to someone else.Furthermore, you can use the Diamond Grading Report to look up the wholesale value of the diamond in question. Use the guide that is used by the diamond cutting industry.

With the Certificate, or Diamond Grading Report, there won’t be any doubts when you are trying to purchase a diamond. You can easily find out what the diamond is worth. This will prevent you from overpaying, and it can prevent a seller from under-charging as well.

A copy of the Diamond Grading Report should be given to your insurance company as well, when you insure the diamond. This provides absolute, unquestionable proof of the value of the diamond should it be stolen in the future. Insurance companies cannot argue with the report.

Avoid diamond dealers who seem reluctantto provide a certificate! Also avoid sellers who tell you that a certificate diamond will cost you more – the only additional cost should be the cost of the certificate, which is low. If the dealer doesn’t want to provide a certificate, then you don’t want to do business with that dealer.

Don’t accept certificates from Gemological Laboratories other than GIA. There are many fly-by-night Gemological labs these days, but in the end, GIA has been established as the most respectable and trustworthy – not to mention oldest – of the lot. So avoid dealers who don’t want to use GIA for certification purposes as well.

Don’t buy an expensive diamond without paying the extra cost of the certificate. If a
dealer tries to convince you to make the purchase without the certificate, or if they
want to use a company other than GIA, you can be sure that the dealer has probably greatly inflated the price of the diamond – they have something that they are hiding from you.

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Posted by rhadika, 4:37 PM | 0 comments |

Diamond Brands and What They Mean

By: D.Rhadika

Diamonds are one of the few products that simply cannot be ‘branded.’ Even though there are different cuts, different grades, and different values placed on each and every diamond in existence, no diamond is any specific brand – just as gold is not a specific brand.

Branding is actually based on who owns the diamond. For instance, if DeBeers owns the diamond, it is a DeBeers Diamond – but it is still just a diamond. If the diamond was cut by a specific well known cutter, then it might be branded in that way as well – but it usually isn’t. It is still branded based on who owns it at the time. So basically, when it comes down to it – diamond brands mean absolutely
nothing at all.

Do not allow a jeweler to try to talk you into paying an exorbitant price on a diamond because it is a specific brand. This is a bit of trickery used by unscrupulous jewelers when they know that they are dealing with people who don’t know much about diamonds. Remember that diamonds are not actually branded – unless mother nature has her own brand!

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Posted by rhadika, 4:31 PM | 0 comments |